Role

UI Design

Project

eCommerce

Dickies Life

Updating Dickies Life as they push to further cement their place as a streetwear staple.

Dickies
Life

Applying the Golden Ratio

Studied by mathematicians, observed in nature, and applied by classical architects and artists, this divine proportion gives way to beauty. Eschewing the traditional 12 column grid in web design and using the golden ratio as a basis for these pages led the direction of this design.