Role

UX / UI Design

Project

eCommerce

Slaters Menswear

Modernising an affordable heritage Scottish menswear suit brand as they expand globally.

Slaters
Menswear

A vast undertaking analysing the various existing customer pathways to improve and quicken their shopping experience. Search was given more prominence to allow for easy routes to products.

One of the aims for consumers beyond search was quick filtering of items. Therefore a two column approach was given to enable quickly navigating to apply multiple filter options without the need for another overlay.

Pairing with Algolia, a fast search overlay was applied to provide instant results the moment users begin to type.

A mobile first approach allowed features usually only present on desktops were designed with the smallest of devices in mind.